This might come in handy for influencers who wish to base their business on their personal brand.

LinkedIn is unveiling a new feature for LinkedIn Premium members that will allow users to place a custom CTA button on their profile, which will help drive profile visitors to a URL of your choice from your LinkedIn presence., said LinkedIn:

"For most of our Premium Business subscribers, their LinkedIn profile is something essential in order to hook up new business opportunities. That is why we have begun implementing a new Custom Button feature which gives its user an opportunity to append a call-to-action at their disposal.

This happens only in the case of Premium Business users, costing slightly higher than Premium Career, that is the smallest in line for LinkedIn's Premium subscriptions.

From the sequence above, you will notice a new 'Custom Button' option in your profile settings. You can pick any of the six available preset CTA options that are as follows:

Visit my store
Visit my website
View my portfolio
Visit my blog
Request a consultation
Sign up for a demo
Once you've chosen the button you like, you can then add in the URL of your choice, and as you can see in the last screenshot, that will then add a large CTA button to the top action options when viewing your profile.

Which could be a good way to spur more direct traffic from your LinkedIn presence, with an expanded array of options to promote your business offerings.

It's only available on a paid basis - and it's interesting to see yet another social app looking to provide additional functionality for paying users, as a way to derive ancillary revenue from their subscription ingredients.

The other leader here is Twitter, as it pushes more users to pay for Twitter Blue. Meta also sells its own 'Meta Verified' program, while Snapchat has done well with Snapchat+.

There are huge differences in each of these products-but it is one that I believe does not yet offer a healthy, long-term direction in the sales of the verification check marks. Add-ons can indeed be valuable, and LinkedIn has already provided some of these benefits to its subscribers-on a subscription basis, which is interesting now, especially if LinkedIn contemplates to add on even more features or tools of that sort, in the interest of trying to gain even more users and subscriptions.

For context, currently 6% of LinkedIn members pay for LinkedIn Premium. Take-up for this kind of social media subscription offering is pretty good, comparatively speaking. Snap has said 0.33% of its users are using Snapchat+, and take-up of Twitter Blue stands at 0.26%

A key benefit of LinkedIn Premium is that it does indeed give some advantages to the job seeker - and if LinkedIn can add in more functionality, it could be a bigger offering for the app.

LinkedIn says that the Custom Button is already available to a small subset of LinkedIn Premium subscribers and will roll out to more members over the coming weeks.