Looking to get more out of your LinkedIn marketing efforts in 2022?

You’re in luck – today, LinkedIn has added three new courses to its LinkedIn Marketing Labs education hub, covering key elements of building a LinkedIn presence and utilizing its various ad and promotion tools and resources.
LinkedIn initially rolled out its Marketing Labs offering last January with five focused courses to guide marketers in getting more keen insights into the wide array of tools and options available for LinkedIn marketing.

LinkedIn has now added three more courses to the total Marketing Labs offering:

Building an Organic Presence with LinkedIn Pages (20 min): Create and maintain an active LinkedIn Page to develop your brand's unique voice.
Building a Full-Funnel Content Marketing Strategy (30 min): Balance organic and paid content to walk your audience through the customer journey. 
Creative Design for LinkedIn (10 min): Design really great creative that will attract LinkedIn members to engage with your content.
Each of the classes provides a complete walk through of each aspect, and additional context as to the many ways you can utilize LinkedIn's tools.
The summaries and understandings also contain 'Knowledge check-up' tests, which consist of a number of multiple choice answers dependent on the previous section.

Each section ends with a notification of your progress, along with pointers to the next course in your learning journey. And when you have finished all the elements of each pathway, you get to print or show off a digital certificate on your profile, or download it as a PDF.
They are offered through SkillJar, so you can actually sign in through your LinkedIn; and they're free, so it's easy to work your way through the course elements while updating your knowledge of the platform and gaining a way to leverage an expanded LinkedIn expertise.

If you want to stay on top of your LinkedIn game, you should run through the courses, because even if you do know a lot of the info presented, there are always a few notes and pointers that have changed with time or of which you were previously unaware.

Along with these new classes, LinkedIn is also highlighting several other upcoming features, including audio rooms and job postings, like a new experiment with Audio Events (with Video Events coming soon), new prompts to share updates with your network when you add a new position to your profile, and new alerts to increase awareness of new job postings from your connections to your network.
Other information that LinkedIn has announced includes that Company Pages with more than 500 Followers will soon be able to create newsletters, to help keep their Page followers updated in the app.
These are all pretty small but interesting additions that should help improve your engagement and performance in the app. And with the expansion of LinkedIn's education tools for platforms, they should help you maximize your LinkedIn company status on the platform.