LinkedIn is announcing a few additional insights tools designed to help you better understand your on-platform audience. This includes follower growth statistics, new demographics insights and more.
To start off, let's talk about follower growth: just like other apps, LinkedIn is now offering audience growth insights over time in an effort to help you monitor your general performance.
"As per LinkedIn:

"In the 'Audience' tab, creators can now track their follower growth so they can understand and discover trends. This information can help them determine if a conversation topic, new visual format, or speaking opportunity may have influenced their follower growth, helping them inform their strategy moving forward."

Follower growth is a good measure of how well your content is resonating, and it's worth keeping tabs on to measure your performance over time.

Just don't get too caught up in the day-to-day fluctuations. Spam culls, off days-there are various things that can shift the needle, but so long as the broader term numbers are moving up, you're likely on the right track.

LinkedIn will also roll out a new section called Demographics, where you can see on the above image that this will be located just below your follower growth chart. This will give for you a breakdown of who the followers are.

You will have slightly different demographics, broken down by job titles and companies, as well as location and other information, so you'll have a very interesting, platform-specific view of who you are reaching in the app.
 
You'll also see your top-performing posts in the app with a new display in the 'Posts' tab.

You will be able to view up to three of your best performing posts, based on either impressions or engagement over a date range. It makes clear what your audience responds to, and therefore allows you to share more of what's working for you. You'll also be able to export content performance data for further analytics.

The updates build on the previous insights upgrades announced in LinkedIn earlier this year. LinkedIn added content analytics for Creator Mode back in March and post insights in February. So now, you have a range of more in-depth insights to measure and improve your LinkedIn content performance.

And to that end, here are LinkedIn's best tips for optimizing the performance of your InMails, as well as an overview of the best times to post to the app.

If you're looking to bring the Professional Social Network more into focus in 2023, these tips will help get you on the right track.