With 1.4 billion citizens, and counting, and with tech adoption picking up pace throughout the country, India is a focus of nearly every social platform, with India now the leading region, in terms of total users, for Facebook, Instagram, Snapchat, and Clubhouse.

And LinkedIn, too, is seeing a big rise in Indian usage.
India is now LinkedIn's second-largest user market behind the United States, and with the emerging region becoming more of a focus, LinkedIn has today announced its first Indian regional language support with Hindi now supported in the app. As explained by LinkedIn :

Now you'll be able to create your LinkedIn profile in Hindi and make it easier for other Hindi-speaking members and recruiters to find you for relevant opportunities. You can also access the feed, jobs, messaging, and create content in Hindi.

Hindi is the most widely spoken language in India, though there are other widely spoken languages and dialects too, which LinkedIn is no doubt also looking to implement as part of its broader push in the nation.

According to LinkedIn, it is now working towards expanding the range of job opportunities available for Hindi-speaking professionals across various industries, "including more banking and government jobs", part of its broader efforts at making LinkedIn a key facilitator in the market, opening up more opportunities for ad revenue and usage.

Which, as noted, is increasingly where every social platform is shifting its focus. Really, Twitter and Pinterest are the only major social apps that have failed to gain significant traction with Indian users, while TikTok, which, at one stage, was the leading social app among Indian youth, was banned by the Indian Government last year due to a border dispute with China.

The more you will see, over time, social apps even more focus on the Indian user, seeing more tests and features focused on the region. Which will be an interesting shift – US users are accustomed to the latest updates and features being aligned with their usage, and focused on local trends, but we’re likely going to see more and more elements added that may have limited value for western markets, but could be hugely valuable in East Asia.
So next time you see an eCommerce update, or perhaps a new voice connection tool, it's worth thinking about where that might be of value. After all, some of the features that may not make sense to you and your usage, maybe you're not really the focus of those tools.

Expect LinkedIn to add more Indian language support going into the new year.