Are you ready for a new game on LinkedIn?

It was already last May when LinkedIn first released its round of puzzle games, and now another one is coming in the name of "Tango," which happens to be a logic-based image matching game.
Or whatever. I was at just the right moment playing a game. While clearing the level, I didn't know at all what to do. Like you just tap on this box and change over that sun to that moon. And in case it is wrong, just change it.

Yeah, didn't quite captivate my interest, but still, LinkedIn claims its puzzle games are going reasonably well, with 80% of its users returning to play the game the next day and 76% coming back the next week.

It hasn't said exactly how many people are playing in total, but then, LinkedIn isn't particularly friendly to reporting actual user numbers in general. So that's pretty much on brand.

It's pretty transparent, this seems like an engagement-boosting play on the part of the app and a way to get more of its billion or so "members" coming to the platform more regularly. Estimates suggest that, compared to LinkedIn's EU user and member stats, this means about 40 percent of LinkedIn's total members are actually active in the app. And while that's been rising, that's a far cry from the billion members it claims, which is something LinkedIn would be happy to change.

Of course, luring them in with puzzle games isn't exactly indicative of wider engagement. But if the numbers rise.

Along with the new game, LinkedIn's also introducing achievements, as well as comparative scores to reveal how users compare against other players of each.

"To start, we'll give you a report of how you scored compared to the world average, or if you are in the top percentile compared to people in your network, company, or school. And, my favorite: we'll also let you know if you're smarter than a CEO today (based on how your score fared vs. the average score of all CEOs who played today). The new "Compete" tab lets you track your progress, compare your achievements, celebrate your wins—and of course—earn some bragging rights. "

Sounded horrible but okay.

LinkedIn also added more detail to the posts that players can share after they play while also adding more insights into streaks.
It all feels cheap to me, but if people are playing, and LinkedIn's getting them spending more time in the app as a result, good for them, I guess.