As the company looks to take a broader stance on the concept of original content, LinkedIn has just unveiled a new video series, one that will identify many people who, in the pursuit of their careers, had to endure serious setbacks yet went on to be successful.
Dubbed 'Catalyst', this new video series shall encompass a multitude of stories which shall revolve around inspiring people within various industries.
According to LinkedIn:
"Catalyst is the second series reveal from LinkedIn Editorial Productions and marks a big departure creatively from previous LinkedIn News video content. This first-person narrative documentary series is being told directly by prominent personalities who have encountered difficulties that could have sealed their companies' or their own career fates but led to change, creative thinking, and finding opportunity instead.".
The series has been led by CNN veteran Courtney Coupe, who moved over to LinkedIn to lead its original content efforts last September. Original content has become a bigger focus for the app, as it looks to build on its 'record levels' of engagement and institute a more informative and entertaining in-app experience.
Its own content team now comes in at more than 250 employees around the globe who produce everything from white papers to podcasts to video programming and so much more. All that's part of the company's greater plan to make LinkedIn a key hub for professional content, with features and tools to maximize time on site.
This will be very important in respect for the platform: going into more professional production on a much larger scale again to help cement the platform as the destination of choice for that element.