Want to supercharge your content capability for digital marketing?

Well, here's something that may just do that – LinkedIn has now made available a new LinkedIn Marketing Labs certification course, "Content and Creative Design," which is free to all members of LinkedIn.

 the course contains three units with a focus on training with LinkedIn tools to help users learn content and marketing basics, and develop their skills.

According to LinkedIn:
"This new certification is important since it comes at a time when we see an industry-wide interest in the topic of content strategy and creative design.". In fact, content continues its sharp rise in importance even when compared to last year, as reported by HubSpot's State of Marketing 2022 Report; 66% of marketers expected to spend more budget on it this year and 47% of B2B buyers viewed three to five pieces of content before talking with a sales rep.

Actually, the art of creating engaging, interesting copy is essential to getting maximum mileage from your digital marketing efforts, and especially on LinkedIn - and if you are looking for a means of improving your skills, this new course from LinkedIn might be well worth taking a look at.

The full certification does indeed take up a couple of hours depending on your level of knowledge. And upon finishing the full course and exam, you'll receive a digital certificate, which you can add to your LinkedIn profile or print out if you so wish.
Obviously, it's LinkedIn-centric and doesn't touch everything necessary to content plan and develop. However, it's a good general overview of the key fundamentals and might get your approach on track, even if you're beginning from scratch, simply needing some grounding.

And it's free. The price just feels about right. See it if you've got an hour to spare.