Just a week after LinkedIn launched branded content tags for posts, it adds another feature: search capability for branded content partnerships in the app, which lets users see all affiliate marketing campaigns working with the new tags.
You will now be able to search for branded content partnership on LinkedIn's Ad Library based on keywords and date.

That will make easier to understand how brands use influencer partnerships through the app, giving you more competitive insight, and will also be helping increase transparency over the paid promotions through the app.

Which is the real focus. The update will form part of LinkedIn's obligations under the new EU Digital Services Act (DSA), that obliges social platforms to offer a searchable database of branded content partnerships. Both Meta and TikTok have already added the same. Now LinkedIn too will be offering more capacity to track the various brand deals with influencers in-app.

It could be a valuable research tool for how to approach LinkedIn marketing, and what works in the app. And with LinkedIn placing even more emphasis on creators and creating more pathways for users to build their presence in the app, we could see a lot more influencer deals in the app in the future.

Also noteworthy: LinkedIn just reported that original app content sharing increased 41% year-over-year in 2022.

At those levels, you can expect that a great deal more creators will be looking LinkedIn's way and as X continues to transform its offering it may well be LinkedIn that benefits the most from a re-routing of business-related discussion.

In this regard, the right influencer in the appropriate niche can be really worth much, and this might just prove to be the key tool that really helps amplify your efforts.