Looking for something to read on marketing over the long weekend?

LinkedIn has published the second edition of its 'Big Thinking' digital magazine, including interviews, insights, tips, and notes on various marketing subjects and trends.

The 36-page magazine features expert notes on sustainable marketing practices, evolving messaging processes, and creative tips-from Disney no less.
There's also an area discussing how marketers can contain the loss of cookie tracking data, and how to construct an employer brand (and why you should).
And there are expert interviews about customer experience, digital transformation, and creative B2B strategies, among others.

Just a few good notes can help you come out with a more effective marketing approach for your brand in line with the latest trends, and it's good to stay updated with the latest trend insights and tips to keep your market knowledge fresh.

And it's free. If nothing else, it's a quick overview of some of the key trends that are playing on the minds of the top industry professionals, which will likely trigger at least inspiration in your own efforts.