For a more collaborative take, the popular business and social network recently rolled out some new features associated with its Collaborative Articles product. The feature enables those who write AI-generated prompts; now specifically soliciting particular members from the LinkedIn network who happen to be experts to voice their opinions on this piece.
The format of that, was first launched at back at the beginning of March by which the company claims now allows it to facilitate more than 1 million expert contributions thus ranking among its fastest-growing sources of traffic as more and more professionals come to express themselves through the app.

Of course, there's also the added incentive: contributions through Collaborative Articles can help land you a Community Top Voice badge in a key skill area.
And that makes your profile stand out in-stream. It's clearly paying off, as more users begin adding their thoughts to prompt posts generated by LinkedIn's AI.

And since it's driving more engagement, it's no wonder LinkedIn is doubling down on the feature.

To begin with, LinkedIn is revamping the design of Collaborative Articles to center user contributions more.

The new design reduces the focus on the AI prompt to make the contributors shine, which might be another incentive to get even more members adding their two cents and opinions.

Linked also brought in its whole suite of reactions in-stream, allowing you to comment on a Collaborative post using the familiar, in-feed emoji characters. It has also refreshed the UI so it's easier for readers to skim through the different contributions.
LinkedIn has further improved notifications about Collaborative Articles. You will be linked to relevant posts that could most use your expertise.

The LinkedIn blog also reveals it has improved the quality of its AI prompts for articles, which should yield results deeper and more engaging, and users can pick what skills they want to contribute by filling in the "Top Skills" section of their profile.

This makes LinkedIn not only better systemically understand what it is that every user is interested in contributing to but also based on app activity, new articles you can contribute to has been added in an attempt to make it that much easier to achieve that elusive "Top Voice" badge.
Which is actually the driver here. More users over the years got that "Top Voice" sign on their profile in the app, which makes it more desirable for others to be able to flaunt expertise and professional standing.

Which does look impressive, naturally, and therefore, in logic, more LinkedIn users now want in, thus making this a smart activation-the use of AI prompts drives more in-app engagement.

I mean, everyone wanted a verification badge to enhance their standing on Twitter (till they started selling them), as it adds an additional level of authority, something that elevates you above the crowd.
It's the same on LinkedIn, and if you want a "Top Voice" badge, you have to contribute to Collaborative Articles, consistently, to get it.

That is a bright addition and probably that way, these updates will make more people let their thoughts in the app.