LinkedIn Begins the Initial Rollout of Its New 'Funny' Reaction Option

Amusing!
LinkedIn Begins the Initial Rollout of Its New 'Funny' Reaction Option

They have been threatening it for a while and are finally here-with some LinkedIn users now seeing this new alert in the app.
Yes, that's right; you now have a new Reaction on LinkedIn, with 'Funny' being added to the six other emoji response options on LinkedIn posts.

Or it may arrive – LinkedIn says the 'Amused' Reaction is on its way, and isn't yet ready for all users.

But it is coming, giving you an easy way to say that a LinkedIn post 'made you laugh, felt humorous, or offered light-hearted fun in a professional context'.

Professional context being the key parameter LinkedIn wants to focus on because there is so much garbage on this platform that is not targeted, posted by the users in a quest for attention.

While some contextual stuff is also very bad, as demonstrated in this montage from @SamBahreini.
Just like every social media outlet, the big trending posts on LinkedIn get repeated and re-posted by others, in a bid to maximize engagement, which some 'growth hackers' would see as a stroke of genius, but for the regular users who are shown the exact same joke a billion times, not the best experience.

Yet in the best-case scenario for LinkedIn, more junk posts are a consequence of growing engagement as people seek hacks and tricks like this because of the benefits posting on LinkedIn could bring.

Indeed, the platform saw record levels of growth in engagement over the last two years, and with the current economic situation in such a state of turmoil, I can only assume that a whole lot more people will be using LinkedIn in the coming year too-as they move roles around, and then seek new opportunities.

But still, I’m not entirely sure that a funny reaction is that beneficial, in that it will likely incentivize more off-topic posts to get these responses.

For context, the funny reaction has been a highly requested feature.

Back in February, LinkedIn’s Chief Product Officer Tomer Cohen said that:

"One of the high requests we got was for a laughing emoji reaction. We hear you loud & clear and we agree. Humor is indeed a serious business."

So whether I like it or not personally isn't really the point, people want it, and LinkedIn's looking to give the people what they desire.

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2024-11-17 07:27:46