LinkedIn is looking to make it easier to find relevant newsletters in your niche by adding a new option that will enable members to view what newsletters another member is subscribed to in the app.

According to LinkedIn:
"We've heard from members that newsletters on LinkedIn are a great way to gather new insights and ideas on professional topics that they care about.". Members have also asked for ways to find more newsletters that are relevant to them. To help users in discovery, we're making newsletter subscriptions public, including on profiles. From Feb. 11, 2023, you'll see which newsletters members value, alongside shared interests, pages and groups.

Another element within the LinkedIn Creator Mode choice is newsletters, available to the user activating Creator Mode; they can then create their own newsletters within the application, which will be delivered to subscribers via in-app and email notifications. This allowed the company to enable early last year the capacity of Company Pages to create their own newsletters.

Newsletters were booming in early 2021 as many of the big platforms began to feature newsletter-like elements, using the rising tide of email updates as an alternative way to fund independent journalism but also building personal brands and thought leadership.

With the raft of publisher closures following the COVID downturn-when ad spend dried up-social platforms saw their opportunity to become more critical connectors within the information chain. And while some have seen big success in launching their own publications, many have fallen away, and both Meta and Twitter have pretty much abandoned their own newsletter elements in favor of other initiatives.

Linked in, however, still needs more development in helping creators achieve more connections through newsletters outreach. This will help the users see what kind of newsletters they are subscribed to. It would indeed serve the purpose of connecting more but may create another spin of the wheel for promotions done by brands to reach different avenues through which advertisements can be done using this application.

That means if the content is good and people end up subscribing to your newsletter, that's not such a bad thing, but you'll probably end up seeing more companies forcing employees to sign up to their own updates, for instance, to boost exposure for their outreach.
However, all in all, it's sort of like an almost insignificant add-on. Maybe it makes newsletters much more significant on LinkedIn; it's really all based on how upfront this information is, and how many people see these listings.