Further assurance for LinkedIn's advertisers, the Media Rating Council has awarded accreditation to several of LinkedIn's display ad metrics.

LinkedIn's processes have been verified by the Council after submitting to a voluntary MRC audit, meaning that LinkedIn's measurement and reporting systems adhere to industry standards in a number of key areas regarding ethical operations, disclosure, and delivery.

According to LinkedIn:

"We have earned MRC accreditation for four display ad metrics: gross impression, net impression, gross click, and net click on desktop, mobile web, and mobile in-app. Our accreditation relates to Sponsored Content Ads, Text and Dynamic Ad formats," it added.

That will offer LinkedIn marketers that little bit of extra peace of mind: they'll know that LinkedIn's processes on those things have been vetted and validated by an independent industry body.

According to LinkedIn, such a credential is proof of the fact that it strives to enhance ad systems:
 
"Instituting an MRC accreditation has signaled to LinkedIn that such accreditation demonstrates commitment toward adhering to the highest industry standards of quality and accuracy in measurement. This marks only the starting point – LinkedIn is excited to collaborate with industry bodies to leverage this commitment toward serving quality B2B measurement solutions within or above industry standards."

In the future, LinkedIn will look to achieve full accreditation for all of its ad offerings, maximizing trust and confidence in ad partners.
Campaign Manager will now also show a new MRC-accredited metrics column view.
This is one step forward by LinkedIn, as it can build more trust in the ad systems and metrics.