Indeed, one of the more interesting pieces of focus under Elon Musk's revised Twitter project has been Community Notes. The feature formerly known as "Birdwatch" turned out to be a crucial tool for Musk's plan toward enabling the community of users to moderate their own in-app experience.

For example, in the view of Musk, Community Notes can play a key role in policing misinformation and transferring some of the more challenging content decisions from the hands of X management by enabling users to add contextual notes, and vote on them, thus letting users themselves decide essentially what is true and what is not.
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As Musk has often noted earlier
"One person's misinformation is another person's information"

Musk's view is that there's no central arbiter of truth; it should be up to the people to decide on such, and that's why Community Notes is so appealing.

Which, depending on your perspective, will have at least some level of validity.
This has become something of a usual practice on X, with Community Notes participants adding explanatory notes to advertisements, which, in some cases, render the promotion itself almost worthless, as they literally point users to a cheaper alternative option.

That can't be good for X as a business, which is still down more than 50 percent in ad revenue per month, which has been the case since Musk took over at the app.

While Musk has looked to point fingers at the ADL, and anti-boycott advocates for tanking X's value in this regard, much of the blame may lie in decisions like this, combined with Elon's proclivity to weigh into contentious and divisive issues using his own words.

Indeed, several big brands have also been dinged with Community Notes updates, The Wall Street Journal report says.

"Ads for brands from Apple to Uber have in recent months been called out for making allegedly false or misleading claims. Results vary. Uber deleted an ad with a critical Community Note, while Apple's Community Note later disappeared when other members of the notes community weighed in against it."

In other words, the transparency, on the whole, is a plus, and I can see why Musk himself doesn't mind being "community noted" as he says. Musk has also made a point that anyone in the app can be "noted", even him, so it could be hard for him to backtrack on that, and let advertisers off the hook.

But even Elon has admitted that it's not so great for X's bottom line.
It's pretty apparent that X is badly damaging its own worth by allowing notes to linger on advertisements, putting a growing number of businesses increasingly unwilling to advertise their wares in the app.

Many users will view that as a silver lining, because if they're going to be engaging in deceptive advertising, then they should be held responsible for it. But again, ad revenue is down nearly 60% on X.

At some point, something is going to have to shift in order for it to catch fire on this front.
Still, Elon appears to be all confident that once his "everything app" vision unfolds, brands will not be able to do much other than resume ad spend again since the platform will become so popular and so ubiquitous that they'll want all to be there.

But at some stage, you would think the X team would need to remove notes from promotions.

I suspect, given Musk's public stances, that won't happen. But at some point, saddled with billions in debt, and seeing its ad intake remain low, X is going to have to change its approach.