The photo-sharing app is introducing a "profile card" feature, essentially a digital business card for the profile. That feature goes live a few months after the Meta-owned social network was caught testing it with select creators.

New two-sided profile cards are designed to enable users to share their Instagram account with others in more convenient ways: you no longer have to send your handle to some one, but you just share the card with him or her. The social networking site recognizes the feature as an easier way to get in touch with new people and make friends.

One side is a shareable "card" that pulls information from your Instagram profile, like your bio, profile picture, and any links or music you might have in your profile. The other side features a QR code that links to your profile. You can personalize the background for your profile card with an image of your choice to look more vibrantly colorful.

This feature is accessible globally to all users and for individuals who wish to build themselves and get as wide of an exposure level as possible. You can share your profile card on other platforms to drive people to check out your account and follow you.

Meta is rolling out the feature in response to more Gen Zers using their Instagram as a resume of sorts. The company says that is because over half of Gen Zers want to become influencers, hence the social network's attempt at helping them present themselves to others, per a recent survey conducted by TechCrunch. 

According to Instagram, users can easily and quickly share their profile cards with possible collaborators or brands. The company also says that this feature can be used as a way of connecting to make new friends with similar interests through the sharing of a profile card on groups or online events under Instagram.

Although Instagram has been allowing users to share their accounts via QR codes since 2018, the new profile cards are a more refined means of doing so. You can give others a bit of a look into your interests and content rather than just forcing one to stare at a simple QR code, so they might therefore be capable of leading to more connections than a standard QR code would.