Tap into the power of influencer marketing to amplify your social media marketing efforts with these influencer partnerships.

Influencer marketing can have a huge impact on campaign success, especially on more creative, visual platforms. It is really understanding the ins and outs of each and what will resonate with fans that these influencers work on, day-in and day-out.

The right collaboration can give a much-needed boost to your brand - and if you're looking to get going with influencer marketing, Instagram recently shared some tips to help.
Jules Lund is founder of Tribe, an online marketplace for branded content that connects brands with the right influencers for their social efforts. Tribe has enabled more than one million branded content pieces across 10,000 campaigns and works with brands in the US, UK and Australia.

From these learnings, Lund shares three key tips for your influencer marketing approach:.

1. Leverage Customer Creativity

Lund suggests that brands need to tap into UGC and content created by influencers through their campaigns, which would help increase engagement and boost resonance for a brand. Since there are so many people already creating content online, an ask is often all it takes to get robust, highly useful branded material for promotion.

According to Lund:

This content is authentic, from real people, and so it performs - because who better to create content that customers love, than customers themselves"

2. Find Happy Customers and Share Their Stories

Lund also advises that brands should celebrate their happy customers, by using their stories to better connect, and communicate about their business.

Lund says that brands should capture these stories, then pay to turn them into promotions.

"I'd pay to share that story. So, I'd turn their content into a social ad from a brand account, and then I'd turn their content into a branded content ad from the creator's account, and then I'd compare the two. I'd be using small amounts to test and learn from different audiences, different formats, different objectives, and when I found winners, I'd cut the rest and supercharge those."

Experimentation with such brand messaging can help determine the way forward for your strategy, while again using the experience of real people can help boost your brand presence on social platforms.

3. Leverage Branded Content Ads

Lund's final key tip is to utilise Facebook's branded content ads to maximize that more personal, connective messaging.
Lund states that he feels that "Facebook and Instagram's branded content ad is perhaps the most effective ad format we've ever seen", as it integrates the enhanced resonance of influencer posts with the ad targeting tools of the platform in order to deliver a very correct, authentic message via those very personable messages.

You can also add a CTA to these posts, making them more responsive, so you get the added credibility of the message coming from a person, as opposed to a brand handle, and the capacity to focus that messaging onto the most receptive audiences.

These are some good notes, and given the experiences of Tribe, Lund's advice is backed by many promotions and experiences, adding credibility to his tips.

Worth considering in your approach.