Instagram has just added yet another new interaction, and this is by sharing post replies to IG Stories; hopefully, that will propel more community engagement.
Now, if you swipe across that reply, you're going to have the option to share it to a Story. The comment will appear in sticker form within your Stories composer, so you can create a Story based on that response.

At times, it takes one comment to spark an idea or even get you into a meaningful conversation with your fans. From now on, share those favorite comments in your Stories and highlight your most important interactions with your audience."

It's a small addition in scale but it could help prompt further discussion and serve to feature top comments to a wider audience. Something which may work well for creators, but the approach also serves brands well to present top fans in new in-stream formats.

There are many ways you could use the new option to increase engagement. The likes and the list of comments is an important one, and you could try it out, along with celebrating the top comments in your replies.

Instagram says that the new option is going live for users from today.