Given the relative popularity of Notes among younger users, it makes sense that Instagram is trying to capitalize on the option as much as it possibly can.

This week, Instagram added 2-second looping videos to Notes, providing another engagement option within its top-of-inbox prompts.

And now, it's testing another option which would enable users to add Notes to their regular feed posts in the app.
Instagram is quietly testing the ability to add a note within the post upload flow that would add another layer of context to your posts.
Readers would be able to tap on the profile bubble on a post to view that Note, potentially becoming another way to give people a reason to interact with the app.

Notes, as, um… noted, have been especially popular with younger IG users, with teen users creating Notes 10x more than others in the app. And given that Instagram has been losing ground to TikTok among younger audiences, it's keen to double-down on that engagement, by injecting Notes into every surface that it feasibly can.

So while you may not like them, and maybe you've never used Notes yourself, younger people do, and Instagram really wants to keep that group engaged, because IG is Meta's best bet at maintaining connection to the next generation of users.

All going to plan, that next generation will also be the first generation of metaverse users, which is another reason why Meta really needs to keep them around.

Hence, if anything remotely resembles that of resonating among the youth, it's going to get more focus.

There's no word on whether this test goes live among users yet.