Instagram has added a new Notify sticker for creators, which will be yet another way to help keep people informed of when they post in the app. From now on, using the new Notify sticker, creators will be able to prompt their audience to set a reminder so they do not miss their upcoming posts in the app.

As soon as a user taps on the Notify sticker, they will then have a chance to select which elements they wish to be notified about, and that might be a good way to subvert some common frustrations with the algorithm failing to feed your updates through to your audience.

And because, as Instagram chief Adam Mosseri has reminded us this week, not everybody is going to see all of your update.

As Mosseri explained:

"Nobody sees all of their followers when they post, mainly for two reasons: One, most of your followers won't open the app that day, and two, those who do log in have far more posts to see than they have time to spend, and don't scroll down far enough to get to every post."

Maybe, though, as I pointed out earlier, the latter logic here contradicts the broad thrust of Instagram's efforts to add yet more AI-driven recommendations from profiles that you don't follow to your feed.

For one thing, if there are already many times more posts in your feed than you could possibly see each day already, adding in further recommendations only makes that worse.

Whatever the case, the idea is that your followers are not going to see all of your posts, and this will open up another opportunity to make sure you are maximizing reach with your most engaged followers, by allowing them to opt-in to receive alert notifications for specific content types.

Although you can already sort of do this with Favorites, which lets you include up to 50 accounts that then have higher display priority in your feed.

I suppose, this is a more explicit way to encourage your top fans to make your content a priority, and it may well be a good alternative to boost reach.