After testing the new feature with selected creators for the past two months, Instagram has now announced the global launch of its new profile cards that enable creators to link people through to their IG presence in the simplest form.
Instagram will begin an experiment for all users today with its new profile cards, presenting digital flippable panels that provide at one's fingertips a QR code for instant connection, while on the flip side, there is overview and summary of the profile.

The profile overview comes with your picture and bio, along with profile category and business links if you have a creator account. You can also add a song to play when opening your card and edit the background of the card with any image that you may prefer.

According to Instagram, the new cards will help content creators connect with brands using a simple, shareable summary of who they are, but they can also be used to share with friends or simply introduce yourself in groups.

It's a neat summary of your IG presence, and it could become an easy way to get more people connected in the app, with a simple scan and follow process. Though there is a question about how many people will actually use them, since IG has tried similar before, and they haven't really caught on.

Instagram has offered QR codes for profiles since 2018 but relatively few people appear to know the feature exists, so hasn't really used it.
Instagram's experimented with a couple of different formats for its profile cards and QR codes, but they've never really taken off.
But maybe, just maybe, QR codes will this time around.
Yes, Instagram also introduced QR codes for Broadcast Channels back in June.
Someone at IG HQ is clinging to the notion of QR codes for connection, hoping that at least one of those will offer wider connection opportunities.

History tells us they won't, but they do look like decent-looking cards and you can see creators using them for connections.

We'll see.

According to Instagram, the new profile cards are rolling out globally today.

Using the app's new version, you can access your IG QR code simply by tapping on the "Share profile" option on the profile.