Instagram added an all-new Story sticker, this one called "Frames," which "transforms any photo into a Polaroid," the brand said, part of an activation for Coachella 2024.
So the new option gives an alternative image style for your posts, which adds to that retro Polaroid feel within the app. Something you can actually obtain by using one of many similar overlay tools, on IG and in other apps, but this one does have a little more to it.

You can see from the first frame above, IG has also added "shake to reveal" functionality to make it better. The image of the Story appears with a gray overlay the first time you view it, and then you will be asked to shake it to clear away the fog and have an image revealed.

It will make it a more interesting experience, but it may also give users more choices on creating AR lenses and frames with the app.

The new sticker is in collaboration with Korean pop girl group LE SSERAFIM; they are performing at Coachella this week.
It's an interesting addition, and while its usage, and novelty, may be limited, it's another creative way to use content tools to enhance connection.

While I am also curious how many people attending Coachella will actually be aware of what it's referencing, in shaking old Polaroid pictures?

Polaroid filed for bankruptcy in 2001, which I assume is before most Coachella goers were born. Not to say that people are oblivious to what Polaroids are, but like 'winding down' a window, or 'hanging up a phone,' the actual base logic behind these functions is probably alien to a lot of youngsters.

Either way, this's a cool activation. New Frames are now live on IG.