Instagram is looking to help creators better leverage their efforts inside the app, announcing a new "Best Practices" section within its Professional Dashboard, where it'll find all sorts of tips and tricks-and, um, best practices-based on research.
Oh, nice of Instagram, allowing you to know feeding in more content is the key to success-you have to keep posting, posting 10 Reels a month is the key.

Of course, that helps IG, too, and, while I definitely don't think that this is research-based data insight, I do have some skepticism when platforms are telling you to post often in order to win.

Which is to say, that may well be true, but then again, one really good Reel can transform your IG presence more than one hundred others will. And so, creative focus, in this case, should be on the right kind of content to resonate with your specific audience. Or put in that way, quantity isn't quite the thing, although more uploads equals more opportunity, which equals more attention, etc.

Either way, the new Best Practices section will provide a range of tips like this, with explainers specifically aligned to your account, and how you're tracking towards each goal.
Look, a lot of the example tips here are fairly vague, like in the one  which says:

"How likely someone is to watch, like, share or comment on your content informs whether they will be shown it to a larger audience," he said.

Ah, great, so write good stuff. Top tip.

But if this is the level of "insight" that this new element is going to provide, I don't really know that it's going to add up to being that valuable, but maybe there will be some useful notes and pointers based on how your accounts are being used.

Instagram's also launched another batch of Reels as explainers, this time starring several different high-profile creators and some members of the Instagram team
It's something, it probably is nothing, with empty mentions of "engagement" and thin details to go along with it
IG's new Best Practices feature is rolling out to creators via the professional dashboard in the app.