Not entirely sure whether this will be a grand addition or simply another stream that will just disappear from the limelight as Meta loses its primary interest.

Today, Instagram is launching a new podcast called "Close Friends Only," which it claims will be "the latest on culture -- from memes and icks to fashion and friendship -- all from your favorite celebrities.".

And they've come with a bang, literally, since day one, where the first episode involved Ice Spice in conversation with Doja Cat.
The conversation gives a rare peep into what both superstars love reading and why their fandom loves it, their favorite animals, celebrity crushes, experiences flirting on IG, their juiciest DMs, and so much more.

Which no doubt will attract a pile of attention and will help make Instagram a more significant focus for youths looking to emulate their hero. But as for dos and don'ts, yeah perhaps there won't be a heap of those.

But it might be well worth tuning in anyway, to get the lowdown on the latest trends, from some of the people that are leading the way on cultural shifts.

But then again, as noted, it'll be interesting to see how IG follows this first episode up and whether they keep running regular episodes of the podcast with more celebrities.

It is an interesting promotional vehicle for IG, especially that it's focusing on musicians given how important TikTok will continue to be as an important music promotion platform.

Maybe, then, this is Instagram's counter to that, but again we will have to wait and see whether more episodes arrive.