Looking to refine your Instagram strategy? 

You’re in the right place!

During his weekly Q&A session on Instagram Stories, Adam Mosseri, the head of Instagram, shared some quick tips to enhance your content performance. While these insights won’t dramatically triple your reach, they can help attract more views and improve your overall engagement.

1. Repost Your Reels to Stories:
Mosseri emphasized the benefits of reposting your Reels to Stories, stating that it can enhance your reach. He explained, “Posting a Reel to your Stories will help a bit with reach. Usually, for most people, your feed posts get a lot more reach than your Stories because there’s a ton of Stories inventory, leading to more competition. But it will just generally be additive, so it’s a good practice, as long as it doesn’t annoy your followers.”

2. Optimize Collab Posts:
On the topic of Collab Posts, Mosseri noted that they tend to perform better when the account with the larger following sends the collab request. He mentioned, “In general, the ranking system for Collab posts biases more towards the original collaborator than the person who accepts. It really shouldn’t matter, but right now it matters a bit, so if the original collaborator is the larger account, that will help on the margins.”

While these insights may not be revolutionary, they offer valuable refinement strategies to help you maximize your IG reach, especially as we head into the holiday season.

Definitely worth considering!