Want an easy way to boost your IG reach?

Carousels, which can now contain up to 20 frames, as well as soundtracks.

That's the new word from Instagram Chief Adam Mosseri, who has offered some pretty reasonable notes on why carousels are worth it in terms of growing reach.

Mosseri explained:

"Why carousels tend to often get more reach than photos? Two reasons. One, multiples pieces of media are gonna be more interactions with your carousel posts. More interactions is generally gonna mean more reach on average. And two, if a person saw your carousel post but they don't swipe, we'll often give that carousel a second chance and automatically move to that second piece of media for the viewer."

So carousels, with their multi-frames, give you even more possibility of engagement-and the more likely engagement, the more reach, right? Pretty logical, and again, now that carousels can be up to more frames, there's an even bigger possibility to use carousel posts to engage your audience.

But as Mosseri also further points out, now that carousels with music are also eligible to appear in the Reels tab, this is yet another expanded possible reach opportunity.

This is a useful tip; no doubt many Instagram marketers are already taking advantage of this. If, however, you're looking for yet another way to enhance your IG presence, it may well be worth incorporating carousels into the mix and seeing if that helps improve your results.

As Mosseri also points out, it's not worth doing it if you can compel it, but if you have the capacity and you could come up with a plan for your carousels, then it may well be worth considering.

Instagram just added text overlays within carousel posts, along with multi-format display, so you can include different image formats, such as portrait and square images, all within the same carousel set.