And, Mosseri made clear that using your own logo for your personal brand does not affect your reach on Instagram Reels.

Mosseri Said:

"If you watermark a Reel with your own logo, will that affect its reach? The answer is no, that's actually good to go. What we try to do is not recommend Reels with logos from other apps, but if it's your own logo, don't worry about it."

That was 2021. Instagram has introduced a discovery penalty on Reels featuring the TikTok logo, intended to discourage users from re-sharing material between the two apps. Posting TikToks as Reels, even with a watermark, still enjoys the same visibility to your followers but limits broader reach, so they won't appear in Explore or in recommendations.

The specific guidance at the time was that users shouldn't post content "that's obviously lifted from other apps."

YouTube since has added Shorts, its own version of short-form content, and that, apparently, would also be covered under IG's "logos from other apps" proviso here.

But you are allowed to include your own brand logo on your clips, and that won't result in a reach penalty.

In many respects, it does indeed seem a bit petty for Meta to restrict the spread of re-posts from competitors and yet do this themselves, to accentuate original content-than ideally, especially within the discovery elements of its apps.

So, in other words, if you want to use TikToks to reach more people, don't look to re-share TikToks to Reels with the TikTok logo. That's not a concern if you are trying to create your own branded Reel, though.

A relevant clarification for Reels creators.