Describe Facebook's new "Matchmaker" feature for its Dating service, which allows users to invite friends to recommend matches.

How it works: Explain how Matchmaker lets users invite friends to assist them in swiping and recommending potential matches, as well as what psychology is behind this.

Benefits for Users: Discuss how the involvement of friends may help improve matches for the users and make dating more social and enjoyable.

Privacy Considerations: Explain how privacy features protect user data in such a social setting.

Effect on Facebook Dating: Discuss how this feature makes Facebook Dating distinct from others in the dating industry by bringing a social flavor to dating.

User Feedback: Share preliminary user feedback or testing responses to see whether it is well-received as well.

Conclusion: Summarize exactly how Matchmaker may impact user interaction and success level within Facebook Dating.