Google has announced a significant shopping experience upgrade. Just in time for the holiday season, shopping results on your search results page are now guided by AI and show much more contextually relevant product matches.

The new Google Shopping experience is intelligent in using AI to display the most relevant products, thereby speeding up and simplifying your research. You will now get an AI-generated brief of top things to consider for your search, as well as of products that match your needs.

This means you will now be able to get more context into your shopping searches, and Google can return back even more things to consider to allow the right product matches for you.

New filters along the left side of the screen also make your searching process much easier, and results will also include Google's AR Try On experiences to give you even more insight into what is relevant.

Google also is introducing a new feed of products that are personalized on your Google Shopping home page, based on your past Search history and preferences.
Now, when you go to Google Shopping, the products you see will be more specifically relevant to you, although Google does note that you'll be able to pick up where you left off every time you log in.

Google is also introducing more price comparison and price tracking tools and a new "Deals" page to reveal the best sales on products you might be interested in.
Some useful updates, of course, with more than one billion Google Shopping searches happening every day, this would also help in drawing even more interest and engagement with Google's product listings.

In other words, you should have your product listing current both at Google Merchant Center as well as correct information at the Google Business level.

It's likely that the new features will get a serious workout in the months ahead, especially during the holiday shopping season.