Google says it will implement, for now, limited political advertising on US elections after last of all polls close on election day.

More about this:

Delay Date: After all the last polls have closed, November 5, 2024
Action: All the advertisement materials regarding US elections' processes and results.
Affected: US elections advertisement and other kinds of contents
Durations: For a while; no end date.
Why it matters: It directly affects the ability to promote election-related content quickly after the polls close in November. This may potentially disrupt post-election messaging efforts, when campaigns often want to use shifts in public opinion and narrative influence.

Since the freeze has no end date, political campaign strategists will have to devise alternative strategies and closely monitor when the policy thaws for them to re-launch their campaigns.

What's exempt
Public information campaign ads by bodies responsible for election administration at either the state or federal level.

Between the lines: The policy intends to prevent the spread of misinformation in case a transmitted election process result is fake.

What they are saying: Google promised to notify the advertiser once the policy was lifted.