Google will now make all of the reviews you've written for your movies, TV shows, books, albums and games visible under one profile page starting June 24, according to an email sent to users last month. These profiles are also searchable through Google searches, which may well lead to people being profiled by their likes and dislikes.
India-based users could begin leaving reviews of movies in 2017. The service has expanded across the world since then. As recently as last year, the company told TechCrunch that review profiles made were kept public and searchable in specific regions. Those places started with U.S. and India. They are now publishing all profiles worldwide.
In other words, you can click on any user's profile and look at all the reviews she has posted. Google told TechCrunch that the company provides a toggle to make their profile private. But that toggle wasn't available until earlier this week, observed by SEO consultant Gagan Ghotra and TechCrunch.
"Profiles make it easier for people to see and manage their reviews of things like movies and TV shows in one place and make reviews more helpful for others," a Google spokesperson said in a statement to TechCrunch. "These reviews were already public, and we provide people with control to make their profile private or delete it altogether, along with options to privately edit or delete their reviews," she added.
Google also automatically sets all of its profiles to public by default. So, if you have not checked your emails from Google or don't know you have a profile page full of reviews, your profile is accessible to everyone.
According to an email to TechCrunch, the company said that it has informed its users about the hiding profile control via the Google Profile interface. Also it sent a message to its users about the new Google Profile via a pop-up on their existing reviews. However if users do not know that a new profile exists, they are unlikely to go to the page. Also, there is little chance that you will be going back to reading your review of a show or a movie often. The Google ought to do better in informing the user that they altogether have a new page with regards to their account.
Their searchable profiles, like Ghotra said in direct messages to TechCrunch, can also be used by job applicants to know the opinions of the employees about their future employers, which affects the probability of the hiring process. Also, this data is an easy target for advertisers as it will make them serve targeted ads to the users.
How to hide your profile
Here is how to make your preview profile private
Go to profile.google.com
Click or tap the three-dot menu next to your profile name
Select the Profile Options item
Click on the Profile Privacy switch
Even if you have hidden your profile, your individual reviews will still show under a movie title or a title of a TV show, but it will not link back to a page with all of the reviews written by you. Notably, your Google Maps reviews are not a part of this roll out.