Ever get stuck thinking about what to get your loved ones for the holidays?

Well, don't be. Today, Google has released its 2024 "Holiday 100," listing out the most Googled products across categories for you to consider during this holiday season.

According to Google:

"We've uncovered the year's most sought-after gifts across categories like apparel, accessories, home & garden, electronics, toys & games, beauty, and health & wellness. You can also browse curated collections — like the "Retro-coded" collection, which features modern spins on Y2K classics, or our assortment of effortlessly elegant items from the "Laidback Luxury" collection."
Right, retro, with famously "retro" celebrity Romeo Beckham, who fully listens to records and has ugly rugs in his house.
Beckham is one of the celebrities who's playing a role in this year's Google product listing, with a few other stars also helping to highlight specific trends and collections.

But of course, the true showstopper was, and remains, the products themselves and what people have been searching for on Google during the year. This list represents rising search interest across each product category-always a good sign for both buying activity and market research.
And indeed, each listing does not only display products, but there are trend notes, which feature the most critical shifts. Which may be helpful for your self-promotion of the products in understanding what's in today's trends and trending currently in your niche
Oh really, Google Pixel Buds were a trending product were they? On a listing curated by Google. Who'd have thought?

Skepticism apart, there is much useful information here, for different reasons, which might be useful for you in your planning.