As Glassdoor debuts short videos, polls, and images to engage the community even more, its apparent inspiration now comes from LinkedIn's roadmap.

Most professional platforms are now launching experiments around short video formats after the successful cases of consumer apps like TikTok, Instagram, and YouTube. Earlier this year LinkedIn began piloting a TikTok-like video feed through a new "Video" tab that sits in navigation bar. According to the company, it stated that users were demanding more videos for communication.

Glassdoor also intends to match the engagement metrics of LinkedIn with this regard, using either its poll or using the kind of short videos that can create huge engagement.

In addition, Worklife Pros is the other new feature the company is launching. It will be a list of some handpicked people who would be interested in sharing information and insights on matters like navigating remote work dynamics, achieving a healthy work-life balance, understanding mental health in the workplace, and so forth to help one advance in their career.
Glassdoor has shortlisted more than a dozen people in this program across various sectors, such as tech, business, recruiting, and career & money. Meanwhile, LinkedIn reportedly gives a top voice badge in different fields for professionals who often share insightful posts in the service. According to Glassdoor, content coming from such pros will be visible on the main feed as well as in community feeds. According to the company, users can interact with the pros by their real name or anonymously.

In 2021, the company launched anonymous community features, capitalizing on tech and platform from its acquisition of Fishbowl made. Since the launch of this feature, Glassdoor witnessed an uptick in engagement.

The company said it now has 25 million registered community users as compared to 7 million in June 2023. Also, more than 44 million conversations in different bowls (aka communities) and notes that community users are 50 times more engaged than traditional Glassdoor users.

More importantly, though, these features appear to have impacted total platform growth as well. The company now boasts 63 million monthly unique visitors. This is an improvement, as the user base has been stuck at 55 million active users since early 2021.