Meta had experimented with the new multi-profile option for over a year and has officially rolled out that new multi-profile option that permits the user to have multiple Facebook profiles to explore different interests, share different content to audiences, etc.
With the new "Create another profile" option, you will now be able to create custom, interest-based profiles so that you can pursue a greater range of interests and separate friend lists and feeds.

According to Meta:

Whether you are creating a brand new Facebook or have an existing account, you probably want to keep your personal and professional friends separate, or you may want to have one account associated with a community and another account only for buddies. Creating multiple personal accounts lets you simply organize to whom you are sharing to and what content you should be seeing regarding the distinct aspects of your life". Think one profile for the foodie scene you love and another to keep up with your friends and family.

You can have up to four other personal profiles within the app, each with their own username and feed, that will help maintain some separation and privacy, and perhaps make users feel a bit more comfortable sharing about more of their interests.

Which is not entirely new.

As can be seen, Meta actually piloted this feature already last July. According to Meta, and based on the initial runs, many beta users have already loved having a clearer separation of different elements.

"We heard from people that clearer organization of friends, groups, and interests helps them feel freer to engage with the audience they believe is most relevant. And we've seen the success of separate interest-based accounts on Instagram, so we're excited to bring this option to Facebook."

People in general are sharing way less to Facebook than they used to.

Earlier in January, Meta had reported that usage for Facebook was increasing. More people, however, are watching short-form content in feeds while using the service for less. It also reported a decline for its creation and engagement features, which saw fewer users posting to both Facebook and Instagram than they had at the same time in past years.
That is a reflection of the trend towards greater social entertainment. With so many apps emerging as discovery platforms, the discovering is facilitated through endless video streams of short-form clips, tailored algorithmically to your specific interests. Actual posting or sharing of your own updates is an afterthought in this.

Indeed, Meta has been vocal about the fact that more people are sharing in their DMs among a smaller group of friends rather than posting to the main feed.

Part of that, of course, is due to divisive content and debates that are often sparked by social posts, many users now hesitant to put out their own content in fear of backlash. For the most part, however, it seems that the appeal of sharing personal updates just has declined.

Perhaps that's because you're competing with so many other entertaining posts, but perhaps it could be because people just don't want to share all of their updates with everybody they're connected with.

And in that sense, perhaps this new update will help people feel more comfortable in sharing, by enabling them to post to selected communities in isolation.

I mean, for each, you'll be forced to toggle over to a different profile, which is something I just don't envision most users ever getting into as a habit, and frankly, it seems much more likely to encourage bad behaviors, such as trolling, with a second identity.

Or perhaps, any engagement whatsoever is good engagement in Meta's book, and the company is happy to make it happen, in any manner it can.

Interestingly, Meta's also experimenting with the same in groups where users can now have separate "About Me" sections for each community where they can highlight more specific information.
So, will this make people feel more comfortable sharing and get them posting more personal updates again?

As mentioned, the biggest hurdle I see is that people will actually have to switch over to another profile, and check in on their separate notifications on each. Then they'll have to ensure that they don't post from the wrong profile to the other community, and overall, I don't imagine that the benefits, for most, will outweigh the extra steps.

But it's an option, and Meta must have seen some positive indicators in its initial testing.

So maybe it's something. We will have to wait and see.

Note: Meta says that some features, including Dating, Marketplace, Professional Mode, and payments, will be unavailable to additional personal profiles at launch. Messaging limitations will also apply to more profiles created, with messaging available on the Facebook app and online only.

This feature of creating numerous profiles under a personal name has just begun rolling out to customers around the world starting from today, and over the next few months, everyone in the service will gain the ability.