Are creators finally waking up to Facebook? While the social network's been more attractive to AI Shrimp Jesus than young people, Facebook is streamlining its monetization programs into a more consolidated Facebook Content Monetization hub, which it will reward creators for their Reels, longer videos, photos, and text posts. This development might attract more creators to the platform since it will easily differentiate and explain those three distinct monetization opportunities-in-stream ads, Ads on Reels, and performance bonuses.

Meta says that creators have earned over $2 billion on Facebook this year, and within that window, payouts for Reels and other short videos have risen over 80%. Since Facebook first opened its doors to monetization opportunities in 2017, the company has paid out more than 4 million creators.

Still, Facebook's statistics trail behind the leader in this space. YouTube paid creators $70 billion over the last three years through its partner program.

Any source of supplemental income is a plus for a creator, but some Meta efforts- including its bonus programs driven by performance- have been less predictable. Roughly three years ago, when Reels was still something of a young product, creators were raking in thousands of dollars per month if they hit their requisite view-count thresholds. Those payouts have greatly diminished now, but on the other hand, Meta has offered creators other forms of compensation to post on Threads as the company devotes more resources to that app. The bonus program on Facebook remains invite-only.

This week, Facebook will invite 1 million creators already monetizing on Facebook to join the beta for the Content Monetization hub. From next year, creators can enroll through an open enrollment system.