Are you planning to enhance your holiday marketing strategy by prioritizing Pinterest this year? 

It's definitely worth considering. Pinterest has reached 518 million monthly active users and is experiencing significant growth among younger demographics, as an increasing number of individuals turn to the platform for shopping discovery.

With improved recommendation algorithms and customizable search filters, users can easily find more relevant matches for their preferences. Since most users visit the app with shopping intent, it can serve as a valuable asset for your business.

If you're looking to create a Pin marketing plan, this information could be beneficial. The Tailwind team recently interviewed Pinterest’s Madison Smith to gather insights on the latest trends, creative strategies, advertising tips, and more.

The Tailwind team has compiled Smith’s top recommendations into this infographic.