D-ID has now announced today two new types of avatars for content creation - Express and Premium+.

Companies are after the golden goose of creating AI avatars that are more human in likeness and can offload video creation for enterprise use cases in marketing, sales, and customer support, among others. It's become easier to provide some text input and some small visual data to create a video for business purposes not looking completely out of place thanks to different generative models. D-ID's effort is to make it even more competitive in this kind of landscape.

Roughly one minute of video can train express avatars that can replicate users' head movements during speech. The company's marquee model is Premium+, which may require at least a few minutes of recording for training but can reproduce an AI avatar for videos with hands and torso. The company thinks that with hands and torso movements, the avatar will be more human-like in interaction with other users.

The company mentioned that Premium+ models are possible for real-time interaction that can be useful for webinar or translation use cases.

These avatars are expected to be used by the company for enterprise use cases that include sales lead generation, customer engagement, and personalized marketing campaigns.

We believe that the best way to interact with AI models is face-to-face. That's why we're creating these new hyper-realistic avatars and a natural user interface, D-ID CEO Gil Perry told TechCrunch in a call.

We also think businesspeople would create a digital avatar of themselves. We want those avatars to be safe and built in a secure way so this tech is not used to mislead anyone.

According to D-ID, personalized video ads lead more successfully; the click through can increase up to 30% while conversion increase rates reach up to 35%.

The company is launching the enterprise marketing suite with the new avatar, which includes interactive avatars and AI influencers for brands, video campaign generation, translation support in 30 languages, integration with platforms like Canva and PowerPoint, and API-led integration with CRMs and marketing automation tools.

The firm, D-ID, had recently launched the app for users to be able to make videos with a single photograph. But its new avatars only appear on the desktop version of studio tools, it will include the same into the mobile app.