The professional network for freelance workers, Contra, has partnered with TikTok so that users can, through the social media service's third-party integration tool called TikTok Jump, display their resume and portfolios. For creators, this new partnership will benefit in that they can link their Contra profile to their TikTok videos, hence airing their professional portfolios.
With this new integration, now creators can add a "View My Portfolio link to their TikTok content. Viewers can then tap the link and view the creator's Contra profile, check out their services and send a request to collaborate.
Contra says integration has made it easier to share professional work and get new client leads. It plans to launch another Jump integration that will enable companies hiring to post TikTok content with a link to apply to the job directly with the viewer's Contra profile. According to the company, the partnership allows independent workers to replace ordinary resumes with more exciting methods of showing their work.
According to Contra CEO and founder Ben Huffman, "TikTok has become one of the leading places for people to get career advice and find out about amazing roles, so it only makes sense that creators should also be able to showcase their amazing professional work on the platform.".
Earlier this year, Contra raised a $14.5 million Series A led by Unusual Ventures, where Cowboy Ventures and Li Jin's recently announced Atelier Ventures also participated in the round. Two weeks ago, the company brought in $30 million in Series B funding, led by NEA, where Unusual Ventures and Cowboy Ventures also participated.
The platform wants professionals to create profiles that show project-based identities, versus a role-based identity that one would show on LinkedIn. Contra's goal is to help independent workers create high-signal referral networks so they can land new opportunities. Unlike LinkedIn, where you can add anyone you meet and they become a "connection," Contra requires you to have work experience with your network.
The company is able to reach more millennial and Gen Z users through its partnership with TikTok and could possibly help them land new opportunities. Since June when it launched TikTok Jump, the social media giant has partnered with many companies, among them Quizlet, Wikipedia, BuzzFeed and Jumprope, to allow them to create their own integrations within its app.