Amazon today announced Bedrock Studio, a new tool that lets organizations experiment with generative AI models, collaborate on those models and eventually build apps powered by generative AI.

Bedrock Studio – part of Bedrock, Amazon's generative AI tooling and hosting platform – becomes available in public preview today and is described by Amazon in a blog post as a "rapid prototyping environment" for generative AI.

Bedrock Studio guides developers through steps to assess, analyze, refine and share generative AI models from Anthropic, Cohere, Mistral, Meta, and other Bedrock partners; experiment with different model settings and guardrails; and connect outside data sources and APIs. Bedrock Studio also provides features that help teams collaborate on designing and testing generative AI apps, including single sign-on credentials for enterprises using them.

Bedrock Studio automatically provisions the right AWS resources as developers request them, said Amazon, and—again, in the interest of security—apps and data never leave the signed-in AWS account.

When you develop applications in Amazon Bedrock Studio, the managed resources like knowledge bases, agents, and more are automatically provisioned in your AWS account, writes Amazon principal developer advocate Antje Barth. "You can use the Amazon Bedrock API to access those resources in downstream applications."

So, less a hope to reinvent the wheel than to gently massage what's been done already to fit really neat and tidy shapes, Bedrock Studio seems like a concatenation of all the AWS tools that have been available for some time now, sprinkled with corporate governance and compliance capabilities. One thinks it's all in service of Amazon's competitive play to make Bedrock the go-to platform for generative AI app development.

Still, Bedrock has to climb uphill; still, it competes with the generative AI development platforms from Google Cloud, Microsoft Azure, and more. But Amazon revealed, in a recent earnings report, that Bedrock and the rest of AWS' generative AI-related services are just holding up their own right, according to Amazon CEO Andy Jassy. AWS has now achieved a "multi-billion dollar run rate" for its generative AI businesses.