According to the Australian government, it is aimed at not allowing children to use social media platforms such as Instagram and TikTok because these activities are improperly affecting their health.
The Prime Minister, Anthony Albanese, announced age verification before the new law that will enforce the ban.

Albanese said the government is now considering a minimum age setting for social media use at between 14 and 16 years in an effort to get children "off their phones and onto the footy field".
"This is about getting kids off the backbench and getting them onto the football field, from behind the computer and into the classroom," Albanese said in an interview with the Australian Broadcasting Corporation.
"Parents are worried sick about their kids' use of social media," Albanese told the Australian Broadcasting Corporation. "We are taking this action because enough is enough."

The opposition leader, Peter Dutton of the Liberal Party, has in the past supported a similar restriction on those below 16 years.
Australia is part of a similar wave of countries that have implemented restrictions on minors' social media usage, joining China and France.

However, Queensland University of Technology professor of digital communication Daniel Angus described the proposed ban as "reckless" and a "misguided distraction" that could push young people toward less regulated online spaces while failing to address broader issues on social media platforms.