As Apple enters the race for AI, it is also looking for help from partners.

This month, Apple unveiled Apple Intelligence. With its unveiling, the company confirmed plans to team up with OpenAI to bring in ChatGPT into the revamped version of Siri. Now the Wall Street Journal reports that talks are under way between Apple and Facebook's parent company Meta over a similar deal.

Those discussions are said to be not finalized and might fail to work out. Meta didn't comment, Apple didn't have a comment either. 

As Sarah Perez pointed out, Apple's approach to AI presently sounds dull and practical: Instead of viewing this as a wholesale reinvention or disruption opportunity, it merely starts by adding AI-powered features, like suggestions for writing and custom emojis, to its current products. Maybe making practicality take center stage could be the most crucial move toward AI adoption. From that point forward, partnerships can boost functionality to surpass what the company's own AI models can do on their own.

So, with Meta, it helps to lessen Apple's reliance on one partner while also establishing legitimacy for Meta's generative AI technology. Sources from WSJ note that Apple will not pay for these partnerships; it will just provide a platform or a distribution for the AI partners wherein they then earn premium subscriptions.

And while Elon Musk, who co-founded OpenAI but is now competing with it through his new startup xAI, seemed so concerned about the possibility that ChatGPT would be deeply integrated with Apple's operating systems that he threatened to ban Apple devices from his companies, Apple has said it will ask for users' permission before sharing any questions and data with ChatGPT. Presumably, any integration with Meta would work similarly.

Apple has also announced its plan to retard the technology's release to the European Union while Apple Intelligence is scheduled for rollout in the latest updates of its operating systems, including iOS 18, iPadOS 18, as well as macOS Sequoia, to be launched later this year. The innovation will be put on a backburner because the EU hopes that its proposed legislation, the Digital Markets Act, will begin to shape up competition in the digital industry. It said it will delay SharePlay Screen Sharing and iPhone Mirroring.

"We are concerned that the interoperability requirements of the DMA could force us to compromise the integrity of our products in ways that risk user privacy and data security," the company said in a statement.