Amazon launched generative AI-powered features last year to help sellers create listings based on a few words the seller types about the product. The company is now making it easier for sellers to create listings if an item is already listed on their website.

A new tool by e-commerce giant Amazon uses artificial intelligence to parse details about an item from its URL on another site, which it then creates an Amazon listing for. It is being rolled out to the United States in English.

In addition to generating listings from sparse amounts of text or an image, we are now launching the ability for sellers to simply leverage their existing listings by just providing Amazon with a URL, which is automatically parsed by our generative AI-based features, to seamlessly create high-quality, engaging listings for Amazon's store," the company said on its blog.

It just last October that Amazon added a new tool for producers to create background through the use of text prompts from advertisers. When the firm launched that, it already said that a contextual background to an item might eventually result in a 40 percent greater click-through rate in comparison with a white background.

More importantly, more than 100,000 sellers had a shot with generative AI tools since the previous statement by the company, although a very interesting statistics on acceptability stands at about 80 percent acceptance of such tools that provide suggestions given that 20 percent disallow their advice.

Other companies have also tried AI-powered tools related to product for advertisers and retailers. Last year, Google unleashed a tool related to product imagery and eBay introduced a feature generating listings from product images. Shopify rolled out its own AI-powered image editor for products earlier this year.