Adobe is making it easier for users to create and publish social content on mobile, as the company announced today that it's launching the latest version of the Adobe Express app in beta. In this update, Adobe brings its Firefly AI models right into the app so that users can quickly create and edit their social content using generative AI tools.

The new version of the app will help in easy competition with Canva, which launched a suite of AI tools a year ago.

Users of Adobe Express will be able to access a new "Text to Image" generator that enables them to rapidly generate a whole new look for a project with Firefly generative AI. There also will be a new "Generative Fill" feature that will enable them to easily insert, remove or replace people or objects with text prompts. Other features include "Text Effects," assisting users in making messages pop rapidly through alternative ways of writing texts.

According to Adobe, these features can be utilized by small businesses to enhance their promotion content through the removal of unwanted objects and photos, while creative professionals may utilize them to accelerate the creation of mobile content across their social marketing teams.