So what's the best way to measure actual results from your social media promotions?

We're not talking about likes and comments in this context-those are a very positive way of creating brand awareness. What we are really looking at, though, is actual sales generated as a result of your online marketing efforts, and how you measure true return on investment from your spend.

In this regard, most of the reporting options available at present aren't entirely suitable as they can't track the real effect of exposure on the offline response.

However, we do now have more choices available, which TikTok aims to showcase with this new overview.

The graphic below outlines TikTok's true impact on spending outcomes and the various tools it has to measure such, in a range of ways.

And so, with the holiday season fast looming on the horizon, these options might well be worth noting and indeed implementing more tracking for ad spend.